Privacy Policy
This English version is a translation provided for your convenience. In the event of any discrepancy, the German version shall prevail.
1) Introduction and contact details of the controller
1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Juliane Kaeppel, Flurstraße 2, 91126 Rednitzhembach, Germany, phone: 016097703535, email: post@julianekaeppel.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data collection when you visit our website
2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you reached the page
- Browser used
- Operating system used
- IP address used (where applicable: in anonymised form)
The processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be specific indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string “https://” and the padlock symbol in your browser’s address bar.
3) Hosting & content delivery network
To host our website and display the page content, we use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers, unless other data recipients are named below for specific data processing operations.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while others remain on your device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
Insofar as personal data is also processed by individual cookies used by us, the processing is carried out pursuant to Art. 6(1)(b) GDPR either to perform the contract, pursuant to Art. 6(1)(a) GDPR if consent has been given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting us
5.1 WhatsApp Business
You can contact us via the messaging service WhatsApp provided by WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.
If you contact us via WhatsApp in connection with a specific transaction (for example an order you have placed), we store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name pursuant to Art. 6(1)(b) GDPR to process and answer your request. On the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, postal address or email address) so that we can assign your request to a specific transaction.
If you use our WhatsApp contact for general enquiries (for example about our range of services, availability or our website), we store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in providing the requested information efficiently and promptly.
Your data is only ever used to answer your request via WhatsApp. It is not passed on to third parties.
Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only contains the WhatsApp contact details of users who have also contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact details are stored in our address book has already consented, pursuant to Art. 6(1)(a) GDPR, to the transfer of their WhatsApp phone number from the address books of their chat contacts by accepting the WhatsApp terms of use when first using the app on their device. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
For the purpose and scope of the data collection and the further processing and use of the data by WhatsApp, as well as your related rights and setting options to protect your privacy, please refer to WhatsApp’s privacy notice: https://www.whatsapp.com
We have concluded a data processing agreement with the provider which protects our site visitors’ data and prohibits disclosure to third parties.
In the course of the processing described above, data may be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
5.2 When you contact us (e.g. via the contact form or by email), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration.
The legal basis for processing this data is our legitimate interest in answering your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted once your request has been finally processed. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that there are no statutory retention obligations to the contrary.
5.3 Customer management with Kreativ.Management
To organise our services for our clients, we use the software “Kreativ.Management” provided by: Hochzeit.Management GmbH, Robert-Koch-Straße 70, 4600 Wels, Austria. The contact form on our website is directly connected to this service, so the data you enter there is transmitted to it immediately. We use the service to manage client master data, appointments and tasks, to communicate with you and to prepare quotes and invoices.
According to the provider, the data is stored exclusively on servers within the European Union (Linz, Austria).
The legal basis for this processing is Art. 6(1)(b) GDPR insofar as your enquiry is aimed at concluding or performing a contract, and otherwise our legitimate interest in handling enquiries and assignments in an orderly and efficient manner pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider which ensures the protection of our clients’ data and prohibits unauthorised disclosure to third parties.
5.4 Email communication
For our business email communication we use the mailbox of the following provider: IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany. The provider processes the content of the emails you send to us or we send to you on our behalf.
The legal basis is Art. 6(1)(b) GDPR insofar as the communication serves to initiate or perform a contract, and otherwise our legitimate interest in communicating with you pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider which ensures the protection of your data and prohibits unauthorised disclosure to third parties.
5.5 Use of artificial intelligence when handling enquiries
To answer your enquiry quickly and carefully, we use an AI-assisted system that helps us categorise enquiries and prepare draft replies. It is not a chat that you interact with yourself.
Your enquiry is first processed on our own computer, where names, email addresses, phone numbers, postal addresses and links are replaced with placeholders (pseudonymisation). Only this pseudonymised text is transmitted to the AI service “Claude” provided by: Anthropic Ireland, Limited, Ireland. The text may still contain details such as the requested date, the venue and your message without names or contact details. The link between the placeholders and your data remains exclusively on our computer.
The provider processes the content solely on our behalf and does not use it to train AI models. The provider stores the content for up to 30 days for safety purposes and then deletes it.
The AI does not make any decisions about you. Every reply is read, reviewed and sent by us personally. No automated decision-making within the meaning of Art. 22 GDPR takes place.
The legal basis for this processing is Art. 6(1)(b) GDPR insofar as your enquiry is aimed at concluding a contract, and otherwise our legitimate interest in handling enquiries quickly and carefully pursuant to Art. 6(1)(f) GDPR. To improve our processes, we also use earlier enquiries and correspondence in the same pseudonymised form on the same legal basis, within the retention periods stated in 5.6. You may object to this processing at any time, for example by email; we will then answer your enquiry without AI assistance.
We have concluded a data processing agreement with the provider which ensures the protection of your data and prohibits unauthorised disclosure to third parties.
Data may be transferred to sub-processors in the USA in the course of this processing. Such transfers are safeguarded by the Standard Contractual Clauses of the European Commission, which form part of the data processing agreement.
5.6 Storage period for enquiries
In addition to 5.2: if no contract is concluded, we consider an enquiry finally processed only once the requested date (e.g. the wedding date) has passed, as couples often get back in touch or move their date. We therefore store your enquiry until six months after the requested date and delete it afterwards. If your enquiry does not include a date, we delete it twelve months after the last contact. If a contract is concluded, we store the data for as long as it is required to perform the contract and statutory retention obligations apply. After that, we only use anonymous information without reference to individual persons to evaluate our processes.
6) Comment function
As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commenter name you have chosen are stored and published on this website. Your IP address is also logged and stored. This storage of the IP address is for security reasons and in case the person concerned infringes the rights of third parties or posts unlawful content by submitting a comment. We need your email address to contact you if a third party objects to your published content as unlawful.
The legal bases for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if third parties object to them as unlawful.
As a user, you can subscribe to follow-up comments. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing when subscribing to comments is Art. 6(1)(a) GDPR. You can cancel ongoing comment subscriptions at any time with effect for the future; for more information on how to unsubscribe, please refer to the confirmation email.
7) Web analytics services
7.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, Google Analytics 4 sets cookies when you visit the website; these are stored as small text modules on your device and collect certain information. This information also includes your IP address, which, however, Google shortens by the last digits to rule out direct personal identification.
The information is transferred to Google servers and processed further there. Transfers to Google LLC, based in the USA, are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide further services related to website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected through the use of Google Analytics 4 is stored for two months and then deleted.
All of the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with Google which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that provide information about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “personalised advertising” function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found at the following link: https://support.google.com
User IDs
As an extension to Google Analytics 4, the “User IDs” function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
7.2 Google Tag Manager
This website uses “Google Tag Manager”, a service provided by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and attaching conditions to them via a uniform user interface. Google Tag Manager itself does not store or read any information on users’ devices, nor does the service carry out any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. A transfer to servers of Google LLC in the USA is also possible.
This processing only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google
7.3 Hotjar
This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally rules out direct personal identification. The data is not merged with personal data about you collected in other ways.
All of the processing described above, in particular the reading or storing of information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
7.4 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymised visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymisation generally rules out direct personal identification. The data is not merged with personal data about you collected in other ways.
All of the processing described above, in particular the reading or storing of information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8) Retargeting/remarketing and conversion tracking
8.1 Meta Pixel
Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (“Meta”)
If a user clicks on an advertisement we have placed on Facebook and/or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. After the redirect, this URL parameter is then entered in the user’s browser by a cookie set by our linked page itself.
On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called “custom audiences”).
On the other hand, “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they take there (so-called “conversion tracking”).
In addition to the “Meta Pixel”, which transmits data to Meta via your browser, the “Meta Conversions API” may be used. If it is used, information about certain actions on our website (so-called “events”, e.g. page views, adding products to the shopping cart, starting the checkout process or completing an order) is transmitted via an interface not through your browser but directly from our server to Meta’s servers. This serves to make the measurement of the success of our advertisements more reliable, for example if browser-side transmission does not take place or is incomplete due to technical restrictions. In particular, the following data may be transmitted to Meta as part of the “Meta Conversions API”: type and time of the event, URL accessed, information on ordered products and their value, your IP address, information on your browser and device (user agent) and the identifiers stored in the Meta cookies. To avoid duplicate recording of the same information by “Meta Pixel” and “Meta Conversions API” in these cases, each event is assigned an identifier by which Meta merges the transmissions.
The data collected is anonymous for us, i.e. it does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All of the processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We are jointly responsible with Meta (Art. 26 GDPR) for the collection of data via the “Meta Pixel” and its transmission to Meta. For this purpose, we have concluded a joint controller agreement with Meta, the essential content of which you can view at https://www.facebook.com
For the evaluation of the data, its assignment to predefined events and the creation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged to protect the data of our site visitors and customers in accordance with the data processing agreement at https://facebook.com
The information generated by Meta is generally transferred to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also take place.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
8.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you have visited. The information collected in this process generally also includes your IP address.
Any data processing beyond this only takes place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google account and that information from your Google account will be used to personalise ads you view on the web. If, in this case, you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. Personal data may also be transferred to the servers of Google LLC in the USA in the course of using Google Ads Remarketing.
All of the processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Details on the processing initiated by Google and on Google’s handling of data from websites can be found here: https://policies.google.com
Further information on Google’s privacy policy can be found here: https://business.safety.google
9) Site functionalities
9.1 Vimeo
This website uses plugins for displaying and playing videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to create playback statistics and to prevent abusive behaviour.
If you are logged in to a user account with the provider during your visit, your data will be assigned directly to your account when you click on a video. If you do not want your data to be assigned to your account, you must log out before clicking the play button.
All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
9.2 YouTube
This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video is played in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to create playback statistics and to prevent abusive behaviour.
If you are logged in to a user account with the provider during your visit, your data will be assigned directly to your account when you click on a video. If you do not want your data to be assigned to your account, you must log out before clicking the play button.
All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
9.3 Google reCAPTCHA
On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA.
For the visual design of the captcha window, the provider uses “Google Fonts”, i.e. fonts loaded by Google from the internet. This does not result in the processing of any information other than that mentioned above, which is already transmitted to Google via the reCAPTCHA functionality.
The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider’s servers for evaluation. Cookies, i.e. small text files stored in the browser of the device, may be used in this process.
Insofar as the processing described above is based on cookies, these are only set if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual personal responsibility on the internet and in preventing abuse and spam pursuant to Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
9.4 Google Customer Reviews (formerly Google Certified Shops programme)
We cooperate with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to obtain customer reviews from users of our website. After you have used our services, you will be asked on our website whether you would like to take part in an email survey by Google.
If you give your consent pursuant to Art. 6(1)(a) GDPR, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. Your rating is then combined with our other ratings and displayed in our Google Customer Reviews badge and in our Merchant Center dashboard. Your rating is also used for Google seller ratings. Personal data may also be transferred to the servers of Google LLC in the USA in the course of using Google Customer Reviews.
You can withdraw your consent at any time by sending a message to the controller responsible for data processing or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
Further information on Google’s privacy policy can be found here: https://business.safety.google
9.5 Zoom
To hold online meetings, video conferences and/or webinars, we use this provider: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA
The provider processes various data, the scope of which depends on the data you provide before or during participation in an online meeting, video conference or webinar. Your data is processed as a communication participant and stored on the provider’s servers. This may include in particular your registration data (name, email address, phone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, participants’ video and audio contributions as well as text entered in chats may be processed.
For the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations necessary to carry out pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. Insofar as you have given us consent to process your data, the processing is based on Art. 6(1)(a) GDPR. You can withdraw any consent given at any time with effect for the future.
Otherwise, the legal basis for data processing when holding online meetings, video conferences or webinars is our legitimate interest pursuant to Art. 6(1)(f) GDPR in the effective conduct of the online meeting, webinar or video conference.
We have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.
10) Tools and other services
10.1 Cookie consent tool
To obtain valid user consent for cookies and cookie-based applications that require consent, this website uses a so-called “cookie consent tool”. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user’s device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. As a rule, no personal user data is processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user’s consent.
Where necessary, we have concluded a data processing agreement with the provider which ensures the protection of our site visitors’ data and prohibits unauthorised disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
10.2 Lexware Office
For our accounting, we use the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany
The provider processes incoming and outgoing invoices and, where applicable, our company’s bank transactions in order to record invoices automatically, match them to the transactions and use this to prepare the financial accounts in a partially automated process.
Insofar as personal data is also processed in this process, the processing is based on our legitimate interest in the efficient organisation and documentation of our business transactions pursuant to Art. 6(1)(f) GDPR.
11) Rights of the data subject
11.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; for the respective conditions of exercise, please refer to the legal basis cited:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
11.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME, WITH EFFECT FOR THE FUTURE, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Storage period of personal data
The storage period of personal data is determined by the respective legal basis, the purpose of processing and, where relevant, the respective statutory retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.
If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods have expired, provided it is no longer required for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
When personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
Last updated: 15 October 2026